Nowadays, there is a huge number of SEO tools available in the market. Sometimes, it becomes difficult to choose because you don’t simply have time to compare and analyze different offers. What tools are needed in SEO automation and promotion? What is the minimum set needed for work? Can you limit yourself only with free tools? Let’s find the answers to these questions.
Semantic Core Software and Services
It is very convenient to collect and analyze the best semantics of competitors using paid services like SEMrush, Spywords, Serpstat, or Ahrefs. All of them perfectly work with Google and other search systems, so you will easily make the semantic core for your project. Most of the above services show a lot of other interesting information, in particular, the most popular pages of competitors, cross-comparison of the semantics of the two domains, and so on. To expand the core, you can also use your webmaster’s analytics services from Google.
Programs and Services for Link Promotion
Numerous backlinks services in the market generate links for free. However, there is no guarantee that you will get the expected result and not damage your reputation for search engines. The professional SEO link building includes the placement of links on forums, directories, social networks, blogs, review services, Q&A services, and other platforms. For such purposes, you can use LinkLifting, Ahrefs, and other popular tools. Besides, it is important to control the link mass via constant monitoring of posted links. Almost every link building service can provide you with this function.
Services for Managing SEO Projects
Search engine optimization involves working with large amounts of data, which requires high-quality analytics. It is important to make corrections on the site, track the changes, make conclusions, and the following decisions. It’s simple when every step is perfected to automation. For automated SEO a CRM service comes in handy. The main idea of such a tool is to give SEOs, webmasters, web studios, and business owners full control over all changes on the site in terms of search engine optimization. Here’s what a good website promotion tool should be able to do:
- Monitor positions and show dynamics for multiple search engines;
- Calculate the visibility of the site as a whole and for each block of key phrases;
- Predict search traffic;
- Evaluate the quality of internal and external optimization and compare promoted and relevant URLs;
- Check documents for the likelihood of applying post-filters;
- Show dynamics for separate groups of requests and URLs;
- Conduct a basic technical audit of the site;
- Expand the semantic core by proposing new queries;
- Calculate the KPI of the project.
Finally, there is no universal kit that will meet the expectations of everyone, so it should be completed individually. Whether you need a separate link building tool or an all-in-one solution — you decide. Good luck!